About Us
OUR STORY - Home Furnishings and Decor
High Quality Wood Furniture - Great Customer Service!
From handcrafted moccasins to breathing new life by reupholstering Grandma’s favorite antique armchair, our talented staff at LOREC Ranch Home Furnishings does it all. Regardless of your style, you’re sure to fall in love with this gem.”
López, however, is more than just a glamorous girl next door in platform stilettos-she founded her company LOREC Ranch Home Furnishings, in 1993, where the story began. Walk into any of the three showrooms: Amarillo, Pawhuska or Oklahoma City, and you’ll be greeted immediately by the aroma of wood and leather- a tell-tale sign of what is behind the turquoise walls of Oklahoma City’s showroom and manufacturing facility. Selling comes naturally to López’s sister and Vice President of LOREC ranch, Mary Wick, who brings clients on warehouse tours and sends photos of the step-by-step manufacturing, finish and upholstery progress, allowing them to experience the process via Facetime and text message.
“We’re everything from mountain modern to rustic elegance,” exclaims Wick as she leads you to the master carpenter’s work space, where the buzz of his circular saw serves as a background noise for the tour.
This is where LOREC Ranch’s wooden frames are built using time-honored, traditional methods. Next is the area where the aforementioned frames are enhanced with gorgeous stains such as honey, ebony and chocolate, or their signature, LOREC Ranch exclusive color washes such as Porcelain White, Mediterranean Turquoise or Weathered Barn Grey. Last, but not least, is the upholstery workshop, which can be best described as a “sensory playground”. The ambience is set by the whir of a sewing machine, the firing of a staple gun, and the sound of nail heads perfectly aligned and hammered in one at a time. “Instead of the traditional selection of a picture in a catalog, our clients see and feel our textiles such as soft Tibetan lamb, buttery smooth Italian leather, Brazilian cowhides, luxurious tooled feathers and colorful fabrics such as serape and Pendleton. Designing customer furniture, during a one-on-one consultation, is what makes LOREC Ranch Home Furnishings a fully immersive, fun and memorable shopping experience!” explains López.
Scroll through any of LOREC Ranch’s social media pages and you’ll find detailed shots of their master carpenter’s hands at work, clients’ brands and logos intricately laser engraved onto the leather or hide of a personalized office chair, gorgeous environmental shots of furniture and videos of custom pieces expertly build, hand painted and upholstered. Dr. López exclaims, “The idea is that our clients physically experience LOREC Ranch Home Furnishings. Customization, on-site manufacturing and design is what sets us apart from our competition.
Visit a location near you! | Oklahoma City 4111 West Reno Avenue Oklahoma City, OK 73107 Monday-Saturday: 9:00 am - 7:00 pm Sunday: 10:00 am - 6:00 pm OKC Phone: 405-565-3750 Pawhuska 536 Kihekah Avenue Pawhuska, OK 74056 Monday-Saturday: 9:00 am - 7:00 pm Sunday: Closed PAWHUSKA Phone: 918-287-3800 Amarillo 5073 South Coulter Street, Suite B Amarillo, TX 79119 Monday-Wednesday: Closed Thursday-Sat.: 10:00 am - 7:00 pm Sunday: 12:00 pm - 4:00 pm AMARILLO Phone: 806-437-1270 |